Originally founded in 2007 by Trevor Robinson OBE, founder and ECD of Top 100 advertising agency Quiet Storm. Founded off the fundamental belief that creativity has the power to transform businesses, lives and society as a whole. Create Not Hate is an example of this in action. First an initiative, now a non- profit Community Interest Company.
Create Not Hate’s aim is to help, marginalised inner city young people from similar backgrounds to his own to unlock their creative potential, whilst also addressing social issues that they live with everyday. The ambition is to make under-represented young people aware of the opportunities in the creative industries and create a pathway into careers through hands on exposure to and experience with all aspects of the creative process. Alongside that, we are providing much needed awareness and education around devastating social issues that have a negative impact on society as a whole.
Our view is with greater levels of education on these issues, this will result in positive social change.The programme consists of live briefs and workshops that result in work being produced as it would be in a real life work environment.
The programme so far has consisted of two briefs tackling Gun and Knife Crime and more recently Racism. Both programmes resulted in creative campaigns that were launched and supported by extensive media and PR support and embraced by the industry. The campaigns were conceived, written, produced and featured by the young people recruited to go through the programme, giving them extensive, hands on work experience, exposure to potential future employers and the start of a portfolio of work, which is critical to getting into the industry.
Some of our work from 2020:
Our 2020 campaign, which launched over the August Bank Holiday weekend resulted in an online media reach of 392m; over 20 pieces of coverage including, The Voice, The Guardian & Campaign; national TV coverage that led to an estimated 454k views; 3.51k social shared and the work was named as Campaign’s Pick of The Week.
‘A Mother’s Tear’ (2007) :
To get in touch email: firstname.lastname@example.org